The 70-year old global toy company’s brands include Barbie, Fisher-Price, Hot Wheels, American Girl dolls and Matchbox.
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If it gets enough support, Lego will officially review the idea.
High retail inventories hurt the toy maker's first-quarter results.
Danish toymaker commands a massive market share.
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The toy company has decided to pull its SeaWorld Barbie, a move hailed by activists but is also part of a broader brand revitalization for the iconic toy.