The 70-year old global toy company’s brands include Barbie, Fisher-Price, Hot Wheels, American Girl dolls and Matchbox.
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A loss for Hasbro.
Hint: It has to do with the next generation.
Fadell says the passion project ties to both his childhood and other full-time gig: parenting
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The toy company has decided to pull its SeaWorld Barbie, a move hailed by activists but is also part of a broader brand revitalization for the iconic toy.