Most of the supermarket industry has fallen prey to Walmart’s drive into grocery over the last decade–but not Kroger. The Cincinnati-based supermarket giant continued its streak in its last fiscal year, as profits jumped 18%, market share increased, and same-store sales grew 5% (excluding fuel) for the year. The fourth quarter of 2015 marked Kroger’s 49th consecutive quarter of same-store sales growth. The 133-year-old company kept up its acquisition tear by buying the Roundy chain, giving Kroger a foothold in Wisconsin. The company has pursued a robust private label line, with about 40% of its own brand made by the company’s facilities that include dairies, delis, cheese plants, and bakeries. This current fiscal year might not be as rosy for the U.S.’s second-largest food retailer. Kroger has warned that its sales growth could be perhaps the worst in more than a decade in part due to shaky consumer confidence and low commodity costs.
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The retailer intends to launch it nationally.
Shoppers "can stop by a Krogers or a HEB or a Wegmans," co-CEO admits.