Last year Ford posted its best U.S. sales performance since 2006. The newly revamped F-Series Trucks were a particularly bright spot, with more than 780,000 vehicles sold. The company will look to continue that streak as the market is expected to grow again this year, thanks to low gas prices. The company will also likely continue to push into automated driving technology to keep up with increasing competition. Ford had been in talks with technology companies like Google and Uber recently, but ultimately decided not to partner with either. CEO Mark Fields noted that company culture was a big reason for this. Fields has made a lot of noise about his commitment to growing Ford as a tech company, and that should continue as the industry continues to automate.
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For now, these "guidelines" are not mandatory.
Earlier this month, a driverless car was trialed on Britain's streets for the first time.
"The more sensors, the better."
Companies have a lot of concerns.
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There might be less of a need to own a car in the future.