Facebook’s 12 straight quarters of blockbuster growth and profits have made it a Wall Street darling. Investors traded Facebook shares up 33% in 2015, even as the company increased its costs to cover ambitious (and expensive) long term bets like virtual reality headset Oculus Rift, messaging app WhatsApp, and Facebook Messenger. Facebook’s early success with video ads and monetizing its photo sharing subsidiary Instagram have shown the company’s ambitious long term projects won’t hurt revenue growth in the short term.
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